Montana turkey hunt
how can you inspire your audiEnce to live closer to nature?
Meateater and its growing family of brands are the foremost authority in hunting and fishing.
Our challenge was to not only capture lifestyle imagery, showcasing our product in its natural environment, but to draw these brands together under a comprehensive strategy.
Within each brand’s unique guidelines, we captured imagery that tells the story of the entire MEATEATER ecosystem: aspirational, authentic, and honoring of the rich traditions of hunting and fishing.
Client: MEATEATER Inc. (Outdoor Lifestyle Brands)
Brand Challenge: Unify a family of brands under a single umbrella.
Role: Creative Strategy, Photographer
Collaborated With: Senior Brand Producer, Senior Photographer, Associate Producer, Product Development
Creative Brief
COMPANY OVERVIEW:
MEATEATER Inc. is the leading outdoor lifestyle brand, known for award-winning media in hunting and conservation. With a loyal audience across TV, podcasts, books, and articles, MEATEATER also owns several gear brands dedicated to supporting wilderness pursuits. As pioneers of the content-to-commerce model, they’ve redefined what it means to be a modern hunter.
PROJECT OVERVIEW:
This multi-day shoot captured authentic lifestyle imagery for new product launches across the MEATEATER family of brands (First Lite, FHF Gear, Phelps Game Calls, DSD). Staying true to our philosophy of real use in real environments, we created field imagery that reflected both unity and individual brand identity.
PROJECT GOALS:
Promote new products, build brand loyalty, and drive sales among turkey hunters and gift-buyers.
DELIVERABLES:
Authentic field photography of on-camera talent hunting in Montana, aligned with brand guidelines.
TARGET AUDIENCE:
The ambitious Western hunter.
BRAND POSITIONING:
Modernize the hunting industry, positioning MEATEATER as an industry leader, paving the way for hunters
COMPETITORS:
KUIU, Sitka, Mossy Oak
Style guide
Wild | Aspirational | HONEST
IMAGERY GUIDELINES:
Showcasing the culture, traditions, and pursuits of hunters in the field. Capturing beautiful professional imagery of the whole trip, not just the final moments of a hunt. Imagery focused on capturing the emotion, seriousness, and silliness of the hunters and capturing the product in use. All culminating in a photographic catalog that holistically represents the community of sportsmen that MEATEATER serves.
BRAND IDENTITY:
Imagery serves as an integral part of defining the MEATEATER Brand, showcasing their product in use on real hunts and in real scenarios is paramount to upholding the authentic, honest brand values that build customer loyalty. The images are professional but raw. Elegant but not over-edited. Nor do they distract from or make light of the beautiful and sobering acts and passions of hunting.
