Nebraska elk hunt
how can we showcase innovation and deepen our commitment to female hunters?
Accompanying MEATEATER athlete and professional hunter Jordan Budd on a multi-day elk hunt in Nebraska to capture field imagery for First Lite’s 2025 women’s line. The shoot focused on authentic, in-use product photography and lifestyle content for MEATEATER media—reinforcing First Lite’s identity by showcasing gear in the environment it was built for, on a real hunt.
Client: MEATEATER INC. | MEATEATER (Outdoor Media) & First Lite (Technical Hunting Apparel)
Brand Challenge: Expand the hunting industry to be a place for women.
Role: Director, Creative Strategy, Photographer
Collaborated With: Senior Brand Producer & Brand Athlete
