How can we elevate Dicot Designs’ brand by capturing the lifestyle it enables and the craftsmanship it’s built on?
First Lite’s Women’s Launch
Innovation, Iteration, Intention
The hunting industry is ill-catered for women. The clothing women are offered is often nothing more than a men’s small marketed to women. First Lite was on a mission, to make properly fitting purposefully designed hunting apparel for the bad-ass woman who loves the outdoors. My role was to capture field and lifestyle imagery for First Lite’s new women’s line. Telling the story of the design process, field testing, and redesigned fit.
Client: Dicot Designs (Custom Van Builder)
Brand Challenge: Expand the hunting industry to be a place for women.
Role: Director, Creative Strategy, Photographer
Collaborated With: Company Founder
